Sunday, September 03, 2006

Principles Of Successful Network Marketing Systems

I received this email the other day, and found it very insightful.

-------------------------
Hello JJ,

If you've been out there as a network marketer online for
any length of time you've probably seen several different
systems being used by different leaders and different
companies.


In fact it can be quite confusing with all the different
options out there.

And the obvious question comes to mind . . .

Which system is the best?

To tell the truth, I couldn't tell you which system is the
best. The reason that one system works great for one company
may well, if transposed to another company, a huge failure.

We tend to think in polar opposites as humans.

We always want to know who's the best at this and who's the
best at that or what's the best system for this or what's
the best system for that when in reality the world we live
in isn't filled with just black and white - right or wrong.

Let's take a few second to go through a few principles about
systems.

1. The simpler the better
2. The more focuses the better
3. The higher the price the more human touch

The first principle is pretty self explanatory.

The simpler the system the easier it will be for someone new
to pick up and duplicate.

Network marketing is all about duplication and the more
complicated the process of duplication is made the slower it
will occur if at all.

If you were to create your own system make sure you keep it
as simple as possible and you will greatly increase the
chances that that system will be successfully duplicated
down your genealogy.

The second principle may need a little more explanation.

Out there in the world of network marketing there are
internal systems and external systems created.

The internal systems are our company's marketing systems and
tools. We as distributors have little control over these so
it's important that you choose a strong internal system from
the outset if you really want to give yourself a head start
in creating success.

If you choose to use an external system for your team make
sure that it's focused and NOT generic or too ambiguous.

Why?

There MUST be continuity between your system and your
company or you risk creating confusion and ambiguity.

There are two situations that I've come across out there
online to lookout for that you should be weary of if you
decide on using a system that you do not create yourself.

The system that is completely generic - a system of just a
system

If you have a system that is NOT tightly focused around your
business then it becomes a system for systems sake. The
system works a getting people to use the system, but in
reality it's not all that strong at really growing your
personal business because the people you attracted are
attracteed to the system and NOT your business.

That's not what you want.

Now if you create a system that people love BUT the only for
them to access that system is through joining your and only
your business then you have something very powerful.

It's the continuity that makes it strong NOT the systems.

Let's move on . . .

The system with two many business to join

These are the systems where they claim everything is free
and they lead you down a path of join X business first then
Y business second and so on because that's all part of the
SYSTEM.

First off, a system like this is not simple so it violates
principle #1 and requires too many steps to be completed
successfully so your probability of successfully completing
all the steps involved in decreased and duplication dies.

Secondarily, there's really no reason for it as it doesn't
help you really focus your efforts on building YOUR
business.

I'll say it and I'll say it again.

Focus on your one business, put all your eggs in that
basket. Only after you max out the comp plan should you
consider joining another business, but when you're making
$50,000 a month why would you even want to?

I've seen these sites where they promote joining one
business after the other and the honest truth is they make
work for the first year or two and make the creators of the
system a good deal of cash, but they have always failed in
the long run because of their lack of focus.

Make sure your system is simple and focused.

The last idea to share is just that the higher the price of
your company's product or service the more human touch you
are going to need to incorporate into your system for it to
work.

For high ticket items, over $1000, that human touch doesn't
necessarily have to be something you do personally but it
must be part of the system.

That's it.

The bottom line is . . .

Systems work and will work for you, just be sure your
system holds to the principles above.

Daegan
"The King Of Never Calling A Single Lead"

------------------

Very nice huh?

If you would like to find out more about Daegan Smith and his
program visit:
Internet MLM Success

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